Yo-Zuri

Yo-Zuri has been making quality fishing lures, fishing lines, and leaders in Japan for over 50 years and shipping throughout the world. Yo-Zuri has developed technologically advanced fishing products that constantly lead the industry and has become one of the top rated brands of hard-baits in the world. Yo-Zuri fishing lures are crafted to be the most realistic looking, have the best actions, and are designed to help each angler have their best fishing days.